This news bit came out just today. Martha Stewart, in collaboration with EK Success and Michaels, is launching the Martha Stewart Crafts line of scrapbooking and crafting products. The line will debut on May 1, 2007 at more than 900 Michaels stores in the U.S. and Canada, and at marthastewartcrafts.com. They will have exclusive distribution until Fall 2007, when the products will be available through independent craft stores. Martha Stewart’s group designed the products while EK Success is in charge of production.
So what exciting new products are we to look forward to? Here’s a peek:
MSLO’s dedicated team of experts, including Hannah Milman, Editorial Director of Crafts, designed all of the products in the line, including:
* Scrapbooking materials ranging from sophisticated, exclusive designs of
papers to charming embellishments.
* Beautifully bound albums, frames, and keepsakes boxes to help preserve
* Craft kits that allow adults and children to make easy-to-do projects
with adorable results.
* Pretty food packaging that makes giving homemade gifts from the kitchen
or garden easy, with boxes, bags, and wrappers.
* Gift wrap, tissue paper, ribbons, invitations, and more for holidays,
weddings, showers, and birthdays.
The Martha Stewart Crafts line also includes a comprehensive assortment of crafting essentials, such as rubber stamps, 56 colors of markers and pens, 30 colors of glitter, and 17 varieties of adhesives and tapes, including specially designed adhesive-backed patterned ribbons that can be mitered to create frames. There are 38 specialized tools in the product line, including craft punches, three sizes of scissors, and a bone folder, one of Martha’s favorite tools for making perfect folds and creases. As part of a helpful system of storage binders and boxes, product packaging was thoughtfully designed to fit into those binders, allowing crafters to easily store and find their supplies. In addition, crafters can find tools, templates, paper products, “how-to” tutorials, and message boards for exchanging ideas on the new marthastewart.com ( http://www.marthastewart.com/ ). In September, the site will have additional community features.
A whole new collection, no, a whole new company even, offering scrapbooking goodies! Oh, I don’t know how I can wait until May 1! I’m sure to be at the nearest Michaels store next week! I’m so excited! 🙂